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Design Projects

Design, for me, is personal. Every project in this portfolio grows out of who I am and what I care about, but it also serves a clear purpose: to communicate a specific message with intention. I believe visual choices should reflect the designer’s personality while staying honest to the story the work needs to tell. Here you’ll find projects where concept and emotion are tightly connected to function, so each piece feels authentic to me and meaningful to its audience.

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Book Redesign:
Women Who Love Too Much

This project reimagines an existing book through updated layout, typography, and visual structure. The redesign focuses on improving readability while giving the book a modern, cohesive aesthetic that enhances the reader’s experience.

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Personal Branding

This personal branding project reflects my identity through intentional typography, layout, and visual consistency. The design communicates personality while maintaining a clean and professional appearance suitable for multiple platforms.

Poster Design

This event poster uses a type-driven, Swiss-inspired layout to communicate intimacy and sophistication. The hierarchy and spacing emphasize the emotional tone of chamber music while guiding the viewer’s eye through essential event details.

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Illuminated Manuscript

This project draws inspiration from traditional illuminated manuscripts, combining decorative lettering with modern design techniques. The piece highlights craftsmanship, detail, and the expressive potential of typography.

Type-Driven Design

This design explores expressive typography as the main visual element. By manipulating scale, spacing, and alignment, the type becomes the image itself, conveying emotion, attitude, and rhythm without relying on imagery.

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Business Branding

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This branding project was created for a daycare business, focusing on warmth, trust, and youthfulness. Color, typography, and logo design work together to communicate a welcoming and supportive environment for children and families.

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This collage visually represents personality traits and interests through layered imagery and composition. The combination of textures, colors, and images creates a narrative that feels personal, expressive, and dynamic.

Personality-Based Collage

Phone

(347) 610-8810

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© 2025 Karla Jamel

Website By Nicol Rider.
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